11x uses Firecrawl to build company research briefs for outbound workflows. To date, it has processed more than 11 million requests across 175,000 unique domains.
What is 11x? 11x is an AI growth platform used by revenue teams at companies like Checkr, Rho, and Xerox. The platform automates GTM workflows across the full outbound cycle, from identifying and researching prospects to personalizing outreach and booking meetings, helping teams accelerate pipeline.
Firecrawl gathers and structures information from across the web to give us a detailed picture of any company, from its position in the market down to the tools in its tech stack. That depth of research is what makes our outbound so context-rich.
— Jeson Patel, CTO at 11x
11x's outbound automation starts with prospect research
For outbound to feel relevant, 11x needs to understand what each company sells, the problems it solves, its customer proof, and its brand identity. Firecrawl gathers and structures all of that information into research briefs the platform uses to tailor its outbound messages.
Firecrawl brings company context together from across the web
Most of 11x's Firecrawl usage runs through /crawl, which goes deep on an identified company's website by following its sitemap and internal links. /search complements that site-level research by finding sources elsewhere on the web, including customer case studies, partnership announcements, and company facts such as headcount or headquarters.
11x has processed more than 11 million requests across 175,000 unique domains with Firecrawl, giving the platform deep company context at scale. By automating repetitive GTM work like prospect research, 11x gives revenue teams more time for the human side of sales: building trust and closing deals.
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Frequently Asked Questions
How does 11x use Firecrawl?
11x uses Firecrawl for web research across outbound use cases. It uses /crawl to build a profile from an identified company's website and /search to find specific facts and sources across the web, including case studies, partnerships, headcount, and headquarters locations. Both return clean markdown and structured data for Alice's company research brief.
What website infrastructure does Firecrawl handle for 11x?
Firecrawl finds relevant sources, follows sitemaps, renders JavaScript, and extracts page content. Results return as clean markdown and structured data, giving 11x one research workflow for any site on the web.
How much web research does 11x process with Firecrawl?
11x's integration of Firecrawl has allowed it to process over 11 million requests across more than 175,000 unique domains.
