How Dub Builds AI Affiliate Pages with Firecrawl

At Dub, we’re building the modern link attribution platform for short links, conversion tracking, and affiliate programs. When we soft-launched our AI page builder for Dub Partners, we needed a reliable way to scrape landing page data. That’s where Firecrawl came in.

Our AI page builder transforms any company website into an affiliate program landing page in seconds. The process is beautifully simple. Firecrawl scrapes the landing page data and returns clean markdown, which we then feed into Claude Sonnet 4. From there, we generate structured JSON that perfectly matches our landing page schema.

What makes Firecrawl essential is how it turns messy web data into clean, AI-ready content. No parsing HTML or dealing with inconsistent formatting, just structured markdown that feeds perfectly into our AI models.

In one sentence, Firecrawl makes building AI features with web data ridiculously simple by turning any website into clean, structured data.