FireGEO: Complete SaaS Template for GEO Tools

FireGEO is a complete Next.js starter kit for building Generative Engine Optimization (GEO) SaaS products. Skip 4-6 months of setup work with pre-built authentication, Stripe billing, and a brand monitoring engine. It’s open-source, customizable, and includes everything you need to launch your GEO business in days instead of months.

🚀 Get Started with FireGEO →

FireGEO is an open-source SaaS starter kit designed specifically for building GEO applications. Unlike generic Next.js boilerplates, FireGEO comes with specialized features for Generative Engine Optimization — the practice of optimizing content so AI platforms like ChatGPT, Claude, and Perplexity cite your brand in their responses.

Think of it as your GEO development shortcut. While other developers spend months building authentication systems and payment processing, you can focus on the unique features that make your GEO tool valuable.

Building a SaaS from scratch typically takes 4-6 months of foundational work before you can even start on your core features. That’s 4-6 months of user authentication, database setup, payment processing, and all the boring stuff that’s the same in every SaaS.

We built FireGEO because we saw the GEO market exploding — AI search traffic grew 9.7x in the past year according to Ahrefs — but the tools to build GEO businesses were scattered across dozens of different services.

FireGEO isn’t just another Next.js template. It’s the first SaaS starter specifically built for the GEO market. Here’s what sets it apart:

GEO-Specific Features Out of the Box

• Brand monitoring engine that tracks mentions across AI platforms
• Multi-provider AI analysis (OpenAI, Anthropic, Perplexity)
• Competitor discovery and sentiment tracking
• AI-powered content analysis for GEO optimization

Complete SaaS Infrastructure

• User authentication with BetterAuth
• Subscription billing with Stripe integration
• PostgreSQL database with Drizzle ORM
• Production-ready Next.js 15 foundation

Here’s the thing about the GEO market: it’s moving fast. Research from Semrush shows that AI Overviews now appear in 13.14% of all Google searches — up from just 6.49% in January 2025. That’s a 72% increase in just two months.

But while everyone’s talking about GEO, the tools to actually build a GEO business are fragmented. You need web scraping, AI analysis, user management, billing systems, and a dozen other components just to get started.

We’ve been watching this space closely at Firecrawl. Our web scraping API powers many GEO tools, and we kept seeing the same pattern: brilliant developers with great GEO ideas spending months on infrastructure instead of innovation.

So we built the infrastructure for them.

FireGEO follows three core principles:

1. GEO-First: Every feature is designed around the specific needs of GEO applications
2. Developer-Friendly: Clean, well-documented code that you can actually understand and modify
3. No Vendor Lock-In: It’s your code. Swap out any component, add new features, or completely rebuild sections

The heart of FireGEO is its brand monitoring system. It’s designed to track how your brand (or your clients’ brands) appears across AI platforms.

Smart Web Scraping with Firecrawl

• Extracts structured data from any website
• Handles dynamic content and JavaScript rendering
• Rate-limited to respect website policies
• Returns clean, markdown-formatted content perfect for AI analysis

Multi-Provider AI Analysis

• Integrates with OpenAI GPT-4, Claude, and Perplexity
• Analyzes brand sentiment, visibility, and context
• Tracks competitor mentions and market positioning
• Generates actionable insights for GEO optimization

Automated Competitor Discovery

• Identifies key competitors automatically
• Tracks competitive mentions and rankings
• Provides comparative analysis across AI platforms
• Monitors market share within AI responses

Authentication System

• BetterAuth integration for secure user management
• Social login options (Google, GitHub, LinkedIn)
• Magic link authentication
• Role-based access control for team features

Subscription & Billing

• Complete Stripe integration with webhooks
• Usage-based billing for API calls and monitoring
• Team plans with seat-based pricing
• Customer portal for subscription management

Database & Backend

• PostgreSQL with Drizzle ORM for type safety
• Optimized queries for GEO data analytics
• Real-time monitoring dashboards
• Export capabilities for reports and analysis

Frontend Experience

• Next.js 15 with App Router
• Tailwind CSS for rapid customization
• Responsive design for mobile and desktop
• Dark mode support built-in

Feature	FireGEO	Generic Next.js Starter	Building from Scratch
Setup Time	1-2 days	2-4 weeks	4-6 months
GEO Features	✅ Built-in monitoring, AI analysis	❌ None	❌ Build everything
Authentication	✅ BetterAuth pre-configured	✅ Basic auth	❌ Build from scratch
Billing System	✅ Stripe + usage tracking	✅ Basic Stripe	❌ Build integration
AI Integrations	✅ OpenAI, Claude, Perplexity	❌ None	❌ Build integrations
Database Schema	✅ GEO-optimized schema	✅ Basic user tables	❌ Design schema
Documentation	✅ GEO-specific guides	✅ General docs	❌ Write your own
Cost	Free (open-source)	$0-500	$20,000+ dev time

• Node.js 18+ installed
• PostgreSQL database (local or hosted)
• Stripe account for billing
• API keys for OpenAI, Anthropic (optional: Perplexity)

One-Command Setup

# Clone the repository
git clone https://github.com/mendableai/firegeo
cd firegeo

# Copy environment variables
cp .env.example .env.local

Required API Keys (add to .env.local):

• DATABASE_URL - PostgreSQL connection string (required)
• BETTER_AUTH_SECRET - Generate with openssl rand -base64 32 (required)

# Run the automated setup
npm run setup

The setup script will automatically:

• Install all dependencies
• Test database connection
• Generate Better Auth tables
• Apply database migrations
• Configure Autumn billing (if API key provided)
• Get you ready to develop

Launch Development Server

npm run dev

Visit http://localhost:3000 to see your GEO SaaS running.

Brand Monitoring Logic The monitoring engine uses configurable prompts to analyze brand mentions. You can customize these prompts for specific industries or use cases.

AI Provider Configuration Switch between different AI models or add new providers by modifying the lib/ai-providers.ts file.

Billing Plans Update subscription tiers and usage limits in the Stripe dashboard and lib/billing-config.ts.

The Opportunity: With AI Overviews appearing in 20% of Google searches, businesses need to track how AI platforms represent their brands.

FireGEO Solution: Use the built-in monitoring system to track brand mentions across ChatGPT, Claude, and Perplexity. Generate weekly reports showing sentiment changes and competitive positioning.

Potential Revenue: Brand monitoring SaaS typically charges $99-999/month per brand. A 100-customer base could generate$120,000+ annually.

The Opportunity: Marketing agencies need tools to optimize client content for AI search. 47% of marketers are already using AI SEO tools, but most lack GEO-specific features.

FireGEO Solution: White-label the platform for agencies. Add client management features and custom reporting. Track how content changes affect AI platform citations.

Potential Revenue: Agency tools command $299-1,999/month. With 50 agency clients, you're looking at$180,000-1.2M annually.

The Opportunity: Specialized industries (healthcare, legal, finance) need GEO tools that understand their specific compliance and content requirements.

FireGEO Solution: Customize the AI analysis prompts for industry-specific terminology. Add compliance tracking and specialized reporting features.

Potential Revenue: Industry-specific tools often charge premium prices ($500-2,000/month) due to specialized features.

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• Link to Firecrawl API documentation in “Smart Web Scraping” section
• Link to Firecrawl pricing page in cost breakdown
• Link to Firecrawl blog homepage in community section
• Link to Firecrawl GitHub in technical architecture section

Let’s build the GEO ecosystem together.