Free Product Data Extractor
Paste any product page URL and get structured product data in seconds: price, variants, availability, images, SKU, and sale pricing, as clean JSON plus copy ready schema.org Product JSON-LD. No signup required.
Enter a product page URL and click Extract product. Structured product data appears here: price, variants, availability, images, and schema.org JSON-LD.
companies of all sizes
How Firecrawl's product data extraction works:
1. Paste a product page URL
Drop in any public product detail page, such as a store item, listing, or catalog page. No account, no API key, no setup.
2. Firecrawl scrapes and extracts underneath
We call Firecrawl's /scrape endpoint with the product format. It renders the page (stealth proxy included), then extracts structured product data from JSON-LD, microdata, RDFa, OpenGraph tags, and embedded app state, with an AI fallback for pages that expose none of them.
See the Firecrawl API→3. Get product JSON + schema.org JSON-LD
You get the full variant matrix (prices, sale pricing, availability, SKUs, images, option values) as clean JSON, plus copy ready schema.org Product markup. Need whole catalogs? Use the Firecrawl API.
Sign up today→Who is Firecrawl's product data extractor for?
Anyone who needs structured product data from web pages without writing and maintaining scrapers.
Ecommerce and marketplace teams
Track competitor prices, monitor availability, and enrich product catalogs with accurate structured data. Variants, sale pricing, and stock status included.
AI and agent builders
Shopping agents and assistants need clean, complete product data, not raw HTML. Feed them a canonical product JSON with prices, options, and availability.
SEO and merchandising teams
Generate schema.org Product JSON-LD for product pages, validate what structured data a page exposes, and build product feeds from any URL.
Use API
Connect to Zapier, Make, or HubSpot to pull web data into any workflow. No code needed.
Learn more →Use MCP
Feed live web data into Claude or any AI tool you already use for research and outreach.
Learn more →Use Claude / Cursor Plugin
Pull any webpage into Claude as you research, write copy, or build prospect lists.
Learn more →Use Skill + CLI
Run Firecrawl from the terminal or trigger it inside your Claude workflows, scripts, and automations.
Learn more →People love
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Frequently asked questions
What product data does it extract?
Everything that defines the product: title, brand, category, description, and the full variant matrix. That includes per variant price, sale pricing, currency, availability, SKU, option values like size and color, images, and fulfillment options where the page exposes them.
How does product data extraction work?
Firecrawl scrapes the fully rendered page, then extracts structured product data from JSON-LD, microdata, RDFa, OpenGraph product tags, and embedded app state (like Next.js data or dataLayer). Major storefront platforms get dedicated extractors, and an AI fallback covers pages with no structured markup, grounded so it never invents prices.
Which sites does it work on?
Any public product page. Major platforms like Shopify, WooCommerce, Amazon, Walmart, Target, Best Buy, eBay, Square, and Salesforce Commerce get dedicated extraction paths, and every other site goes through the generic structured data strategies with an AI fallback.
What is the schema.org Product JSON-LD output for?
It converts the extracted data into standards compliant schema.org Product (or ProductGroup with variants) markup, ready to embed on a page for rich results and AI search visibility, or to feed systems that consume Product schema.
How many extractions can I run?
You get a limited number of free extractions per day. Sign up for Firecrawl to run more, or use the Firecrawl API's product format to extract structured product data from thousands of URLs.
Can I do this programmatically?
Yes. This tool is a thin wrapper over the Firecrawl /scrape endpoint with formats: ["product"]. One API call per URL returns the same structured product JSON, and it works with batch scraping and crawling for whole catalogs.