How to generate B2B leads in Claude

Go from a target market to named accounts, the buyers inside them and a first draft of the outreach without leaving the chat. Enable the Firecrawl connector and Claude can generate B2B leads from Firecrawl Alexandria, where Apollo and FullEnrich provide the B2B contact data.

• Shortlisting target accounts by headcount, city or region, and the tools in their stack.
• Locating the decision makers at a company by title while every result is still a free preview.
• Flagging accounts worth contacting this week, for example ones with open roles.

Connector: the Firecrawl connector. Gives Claude access to Apollo and FullEnrich, with each call charged against your Firecrawl team's credits.

Explore Firecrawl Alexandria data providers across categories

Swap in your own market, then paste it into Claude:

Use Firecrawl to build a B2B lead list from Apollo and FullEnrich in
Firecrawl Alexandria. Tell me what each tool costs before running it, and
do the free searches before any paid ones.
 
1. Find 20 software companies in Austin with 11 to 50 employees that run
   on Stripe. List the name, domain and headcount.
2. At those companies, look for people titled Head of Finance, VP Finance
   or similar. Note who has an email on file, but hold off on revealing
   any emails.
3. When I've chosen a shortlist, get verified work emails and current
   titles for those people and nobody else.
 
Work contacts only. No personal emails or phone numbers.

• Link your Firecrawl team. Select Connect on the Firecrawl connector page. Claude hands you over to Firecrawl in the browser, where you log in or sign up for free, choose which team to use and grant access, with no API key to copy. Firecrawl in Claude covers the setup in more detail.
• Toggle it on. In any chat, click +, pick Connectors and flip Firecrawl on. Every lookup bills to the team you linked.
• Get FullEnrich's terms accepted. FullEnrich won't run until someone with admin rights in your Firecrawl organization agrees to them from the dashboard.

Prospecting depends on current records about real people and companies, and a model on its own has neither, which creates five problems.

1. Its knowledge stops at a cutoff. Claude learns from data up to a fixed cutoff, and Anthropic warns that a model may not know what happened after that point (Anthropic). A new VP of Sales hired since then, or a startup founded since, won't be in what Claude remembers.
2. Missing records get filled with guesses. Anthropic acknowledges that Claude can occasionally give responses that are incorrect or misleading, which it calls hallucinating (Anthropic). A tidy table of companies and buyers can still contain people who don't work there.
3. Contact records decay quickly. ZeroBounce's 2026 list decay report puts the yearly decay of an email list at 23% or more. Titles and employers in older training data have drifted further still.
4. Lists need a lawful origin. The European Commission says that under the GDPR, whoever supplies a contact list has to be able to show it was collected lawfully and can be used for advertising, and must keep it current (European Commission). Names recalled by a model come with no such record.
5. Business email has rules of its own. CAN-SPAM covers business-to-business messages too, with penalties of up to $53,088 for each email that breaks it (FTC). Claude will draft the message regardless, so adding the unsubscribe option and a postal address is your job.

Claude builds the list in four passes:

• Firecrawl Alexandria: the set of data sources an agent reaches through Firecrawl. Firecrawl pays more than 100 official providers under license so their data can sit in it, next to indexes Firecrawl maintains for web pages, papers, developer docs and public-sector material. Firecrawl tested this on 845 tasks, keeping the model and prompts fixed and having an AI grade answers blind: agents that could use Firecrawl Alexandria earned answer-quality scores 21% above agents that had only built-in web tools.
• Accounts: company searches in Apollo and FullEnrich cut the market down by headcount, location, industry and stack.
• People, at no cost: Apollo's people search lists who holds the roles you sell into and whether an email exists, before any credits go out.
• Contacts, for the shortlist only: Claude checks each tool's price, then reveals work emails just for the people you approve. Lookups that come back empty cost nothing.

To enrich records already in your CRM instead, see Firecrawl's lead enrichment use case.

Tailor the request to your sales motion. For outbound into one segment:

With Firecrawl, search FullEnrich for VP or Head of Marketing at US
software companies with 50 to 500 employees who began their current role
within the last six months. Show name, title, company and start date for
up to 12 people, and stop before looking up any emails.

For a fixed set of target accounts:

Use Firecrawl and Apollo's free people search to find who holds titles
like Head of Partnerships or Director of Partnerships at linear.app,
vercel.com and notion.so. Flag who has an email on file, and pull each
company's open job postings for partnership or sales roles.

Each one fixes who you're after and tells Claude to wait for your go-ahead before any paid step, which keeps the list tight and the bill small.

Write outreach grounded in the data

Use Firecrawl to draft a three-sentence cold email for each person on my
shortlist that mentions their company's most recent job posting. Add an
unsubscribe line and a placeholder for our postal address.

Spot the accounts that are hiring

With Firecrawl, check which of these companies currently have open job
postings for sales or RevOps roles, and list the roles with links.

Fill in company details

Use Firecrawl to get each company's industry, headcount, headquarters and
main technologies from FullEnrich, and add them as columns to the table.

See the prices up front

With Firecrawl, which tools search companies and people for B2B
prospecting? Give me each one's price and how it charges.

Searching for tools and reading their prices costs nothing. Credits come off your Firecrawl team's balance only when Claude runs a provider tool, and Firecrawl pricing lists what each plan includes.

Claude tells you which tool it ran and how many credits that took.

• How to find someone's work email in Claude: the same workflow scaled down to one contact.
• How to find podcast sponsors in Claude: brands buying podcast ads, which usually means a marketing budget is in play.
• Data Legion enrichment: fills in details on a person or company you've already identified, also through Firecrawl Alexandria.

• Business contacts only. The prompts in this guide reveal work emails, and FullEnrich's terms prohibit marketing to personal addresses.
• Some people have no email on record. Apollo's previews show who does, and a lookup that finds nothing isn't charged.
• Compliance is yours. Consent, opt-out and anti-spam requirements vary by your country and your prospects', and the providers don't take them on.