7 best Moz alternatives
This page compares seven SEO tools people use in place of Moz Pro, from full suites like Semrush and Ahrefs to budget tools and free options for crawling and search data. Free plans and starting prices were taken from each vendor's official pricing page on October 12, 2026. All research for this page was done with Firecrawl Alexandria.
Moz alternatives compared
Starting prices as each vendor lists them on its pricing page, checked October 12, 2026.
| Tool | Best for | Free plan | Starting price | Open source |
|---|---|---|---|---|
| Semrush | Teams that want SEO, content and ads tools in one platform | Yes (free plan) | SEO plan at $139/month, or $117.33/month billed annually | No (open source) |
| Ahrefs | Backlink research and competitor analysis | Yes (free plan) | Starter at $29/month; Lite at $129/month | No (open source) |
| SE Ranking | Agencies and small teams that want a full suite at mid-range prices | No (free plan) | Core at $129/month, or $103.20/month billed annually | No (open source) |
| Mangools | Freelancers who want simple keyword and rank tools | Yes (free plan) | Mangools Basic at $37.70/month billed annually ($452.40/year) | No (open source) |
| Ubersuggest | Single-site owners on a tight budget | Yes (free plan) | Individual at $16/month, $192 billed annually | No (open source) |
| Screaming Frog SEO Spider | Technical site audits on your own computer | Yes (free plan) | $279 per licence per year | No (open source) |
| Google Search Console | Free search performance data for your own site | Yes (free plan) | Free | No (open source) |
| Moz(for reference) | SEO software | Yes (free plan) | Starter at $49/month; Standard at $99/month, or $79/month billed annuallyMoz Pro pricing | See vendor |
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This page compares 8 vendors' pricing, read from their own pricing pages with Firecrawl. Do the same for your market and see what changed whenever a competitor updates a plan.
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Why people look for Moz alternatives
Plan limits push teams to upgrade
Moz Standard tracks 300 keywords across 3 sites. Extra capacity costs $20/month per 200 keywords, $15/month per 50,000 pages crawled and $49/month per added user seat, so a growing site can outgrow the entry plan quickly.
Source: Moz Pro pricing
Keyword data feels thin for some niches
Several G2 reviewers say Moz's keyword database seems smaller than competitors' and makes long-tail keywords hard to find. One reviewer also says the backlink index is less extensive than Ahrefs or Semrush, and another describes the 300 keyword cap as the biggest limitation.
Source: G2: Moz Pro reviews
Cost is high for small sites
Reviewers on TrustRadius list price as a drawback. One writes that Moz may not suit smaller companies because of its cost, and another says the cost may outweigh the benefits for a small brochure site.
Source: TrustRadius: Moz Pro reviews
Billing and refund complaints
Some Trustpilot reviewers report being charged as soon as a free trial ended and being refused a refund. Refund, cancellation and subscription are among the topics Trustpilot highlights in Moz reviews.
Source: Trustpilot: Moz reviews
The 7 best Moz alternatives in detail
1. Semrush
Visit siteBest for Teams that want SEO, content and ads tools in one platform
Semrush covers keyword research, competitor analysis, position tracking, site audits and AI search visibility, with separate toolkits for local, content, social and advertising. The entry SEO plan monitors 5 websites and tracks 500 keywords daily.
Strengths
- Toolkits beyond SEO for content, local and ads
- Daily rank tracking on the entry plan
- Free plan with 10 reports per day
Watch out for
Paid plans start above Moz's entry price, and many extras such as traffic and local data are sold as separate toolkits.
- Starting price
- SEO plan at $139/month, or $117.33/month billed annually
- Free plan
- Yes
- Note
- The Free plan is $0/month with no credit card and allows 1 demo project and 10 reports per day. A 7-day free trial is offered. Starter is $199/month and Pro+ is $299/month.
- Source
- Semrush pricing
2. Ahrefs
Visit siteBest for Backlink research and competitor analysis
Ahrefs is an SEO platform built around Site Explorer, Keywords Explorer, Site Audit and Rank Tracker, with Brand Radar for AI visibility. Its data comes from its own web crawler, and paid plans add projects, users and historical data at each tier.
Strengths
- Detailed backlink and referring domain reports
- Free account for auditing your own site
- Low-cost Starter plan for keyword lookups
Watch out for
Lite includes only 6 months of historical data, and extra users cost $40/month or more each.
- Starting price
- Starter at $29/month; Lite at $129/month
- Free plan
- Yes
- Note
- Ahrefs Free gives website owners limited access to Site Explorer and Site Audit for their own sites. Standard is $249/month and Advanced is $449/month. Paying annually saves up to 17%, and Ahrefs says it never runs discounts.
- Source
- Ahrefs pricing
3. SE Ranking
Visit siteBest for Agencies and small teams that want a full suite at mid-range prices
SE Ranking combines rank tracking, keyword research, competitor research, website audits and AI search tracking in one platform. Its Core plan audits up to 250,000 pages per month.
Strengths
- Fully functional 14-day trial
- Rank tracking and audits in one plan
- Free assisted migration on annual plans
Watch out for
Core costs more per month than Moz Standard on monthly billing, and some features are sold as add-ons.
- Starting price
- Core at $129/month, or $103.20/month billed annually
- Free plan
- No
- Note
- A 14-day free trial includes up to 10 projects and 750 tracked keywords per day. Growth is $279/month, or $223.20/month billed annually. Annual plans are billed upfront.
- Source
- SE Ranking pricing
4. Mangools
Visit siteBest for Freelancers who want simple keyword and rank tools
Mangools bundles KWFinder for keyword research with SERP analysis, rank tracking, backlink lookups and site analysis. Mangools Basic allows 100 keyword lookups per day and tracks 200 keywords with weekly updates.
Strengths
- Lower annual price than Moz Standard
- API and MCP access included
- Simple interface for keyword research
Watch out for
Basic updates rankings weekly and allows no extra seats, which limits it for teams.
- Starting price
- Mangools Basic at $37.70/month billed annually ($452.40/year)
- Free plan
- Yes
- Note
- Monthly billing is also offered at a higher rate. A free account is available; the pricing page does not list its limits. Mangools also publishes free SEO tools. Premium is $52.70/month billed annually.
- Source
- Mangools pricing
5. Ubersuggest
Visit siteBest for Single-site owners on a tight budget
Ubersuggest, from Neil Patel, offers keyword ideas, site audits, rank tracking and backlink data in a beginner-friendly interface. The Individual plan covers 1 website.
Strengths
- Lowest annual price among the paid suites here
- Lifetime purchase option
- Free account for light use
Watch out for
The Individual plan covers one website, so anyone managing several sites needs a higher tier.
- Starting price
- Individual at $16/month, $192 billed annually
- Free plan
- Yes
- Note
- A free account is available. Monthly subscriptions come with a one-time 7-day free trial, and lifetime plans are a one-time payment. The monthly price was not shown on the pricing page we checked. Business is $27.17/month billed annually.
- Source
- Ubersuggest pricing
6. Screaming Frog SEO Spider
Visit siteBest for Technical site audits on your own computer
The Screaming Frog SEO Spider is a desktop crawler that finds broken links, redirects, duplicate content and metadata issues across a site. The free version crawls up to 500 URLs, and a paid licence removes that limit and adds advanced features.
Strengths
- Free crawls of up to 500 URLs
- Flat yearly licence with no page caps
- Runs locally on Windows, macOS and Linux
Watch out for
It audits sites only and has no keyword research or rank tracking, so most people pair it with another tool.
- Starting price
- $279 per licence per year
- Free plan
- Yes
- Note
- The free version is limited to 500 URLs per crawl. Per-licence prices drop when buying several licences at once.
7. Google Search Console
Visit siteBest for Free search performance data for your own site
Google Search Console shows the queries, clicks, impressions and average positions your site gets in Google Search, along with indexing reports. It only covers sites you verify that you own.
Strengths
- Click and impression data from Google itself
- Indexing and crawl error reports
- No cost and no usage tiers
Watch out for
It cannot show data for competitor sites and offers no backlink index or keyword difficulty scores.
- Starting price
- Free
- Free plan
- Yes
- Note
- Google describes Search Console as a free service.
How this page is built
Every price on this page comes from the vendor's own pricing page, read with Firecrawl and checked on October 12, 2026. Each figure links to the page it came from.
To run the same research yourself, connect Firecrawl to ChatGPT and ask it to compare any tool's alternatives. It reads live pricing pages and pulls data from Firecrawl Alexandria providers such as AlternativeTo. Developers can make the same calls through the API.
Try these prompts in ChatGPT
“Compare the current starting prices of Moz, Semrush and Ahrefs from their official pricing pages.”
“Which Moz alternatives have a free plan, and what are the limits?”
“Find open source or self-hosted alternatives to Moz and list their licenses.”
“Read Moz's pricing page and explain what each plan includes.”
Moz alternatives FAQ
- What is the best free alternative to Moz?
- Google Search Console is free and shows the queries, clicks and positions your site gets in Google. The Screaming Frog SEO Spider crawls up to 500 URLs for free, and Semrush, Ahrefs and Ubersuggest offer free accounts with limited reports. Moz also has a free Moz Community account with limited access to some of its tools.
- Is Semrush better than Moz?
- Semrush covers more areas, with separate toolkits for content, local, social and advertising, and its entry SEO plan tracks 500 keywords daily across 5 websites. It also costs more, at $139 per month compared with $99 per month for Moz Standard. Moz suits teams that want a simpler SEO tool at a lower price.
- What is the cheapest Moz alternative?
- Among the paid suites compared here, Ubersuggest Individual is the lowest at $16 per month billed annually, followed by Ahrefs Starter at $29 per month and Mangools Basic at $37.70 per month billed annually. Google Search Console costs nothing.
- Does Moz have a free plan?
- Moz offers a free Moz Community account with limited access to MozBar, Keyword Explorer and Link Explorer, and a free trial on its Medium plan. Paid Moz Pro plans start at $49 per month for Starter, which covers a single website.
- Can I replace Moz with free tools only?
- For one site, Google Search Console and the free version of Screaming Frog cover search performance data and technical audits. Neither offers competitor research, keyword difficulty scores or a backlink index, so most teams that need those still pay for a suite.