7 best HubSpot alternatives
This page compares seven CRM and marketing automation tools people use in place of HubSpot, from enterprise suites to low-cost pipeline tools and an open source CRM you can host yourself. Free plans and starting prices were taken from each vendor's official pricing page on October 12, 2026. All research for this page was done with Firecrawl Alexandria.
HubSpot alternatives compared
Starting prices as each vendor lists them on its pricing page, checked October 12, 2026.
| Tool | Best for | Free plan | Starting price | Open source |
|---|---|---|---|---|
| Salesforce | Companies that need a deeply customizable CRM | Yes (free plan) | Starter Suite at $25/user/month, billed monthly or annually | No (open source) |
| Pipedrive | Small sales teams managing a deal pipeline | No (free plan) | Lite at US$14 per seat/month, billed annually | No (open source) |
| Zoho CRM | Budget-conscious teams that want a free tier | Yes (free plan) | Standard at US$14/user/month | No (open source) |
| ActiveCampaign | Email marketing automation for small businesses | No (free plan) | Starter from $15/month, billed annually, for 1,000 contacts and 1 user | No (open source) |
| Brevo | Email and SMS marketing priced by send volume | Yes (free plan) | Starter at $8.08/month, billed yearly ($9.00 with monthly billing), for 5,000 emails/month | No (open source) |
| monday CRM | Teams already working in monday.com | No (free plan) | Basic at $12/seat/month, billed yearly ($18/seat/month listed price) | No (open source) |
| Twenty | Open source CRM you can self-host | Yes (free plan) | Cloud Pro at $9/user/month, billed yearly | Yes (open source) |
| HubSpot(for reference) | CRM and marketing automation | Yes (free plan) | Free tools at $0/month for up to 2 users; Starter from $7/month/seat on a new-customer offer (regular price $20/month/seat)HubSpot pricing | See vendor |
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Why people look for HubSpot alternatives
A large price jump after Starter
Marketing Hub Starter is priced per seat, but Professional starts at $800/month with 3 core seats and 2,000 marketing contacts. HubSpot also requires a one-time $3,000 Professional onboarding fee, and Enterprise starts at $3,600/month with a $7,000 onboarding fee.
Source: HubSpot Marketing Hub pricing
Contact tiers upgrade automatically
Marketing Hub bills by marketing contact tier. If an account goes over its tier by one contact, HubSpot moves it to the next tier and bills for that tier until renewal, even if the count drops later, and tiers are not downgraded mid-term.
Source: HubSpot Knowledge Base: Understand marketing contacts billing
The free plan covers 2 users
HubSpot's free tools are limited to 2 users, and the lowest Starter price is a promotional rate for new customers, with the regular price listed at $20/month/seat. Zoho CRM's free edition covers 3 users.
Source: HubSpot pricing
Cost and complexity for smaller teams
TrustRadius's review summary for Marketing Hub says 55% of reviewers point to pricing as a significant drawback, especially for smaller organizations or large contact bases. Individual reviewers also mention a steep learning curve and limited layout customization.
The 7 best HubSpot alternatives in detail
1. Salesforce
Visit siteBest for Companies that need a deeply customizable CRM
Salesforce Sales Cloud is a CRM with lead, account and opportunity management, forecasting and a large app ecosystem. Its suites range from a free 2-user edition to enterprise editions with Agentforce AI add-ons.
Strengths
- Customizable objects, sales processes and apps
- Free Suite for 2 users
- Editions that scale to large sales organizations
Watch out for
Many advanced and AI features are sold as add-ons on the higher editions, so the full cost depends on a quote and setup work.
- Starting price
- Starter Suite at $25/user/month, billed monthly or annually
- Free plan
- Yes
- Note
- Free Suite costs $0 and comes with 2 user licenses. Pro Suite is $100/user/month and Core is $195/user/month, both billed annually. A 30-day free trial is available.
- Source
- Salesforce Sales pricing
2. Pipedrive
Visit siteBest for Small sales teams managing a deal pipeline
Pipedrive is a sales CRM built around a visual deal pipeline, with email automation, reporting and 500+ integrations. Higher plans add subscription revenue tracking, forecasts and more automation.
Strengths
- Pipeline view that is quick to learn
- Low per-seat entry price
- Free implementation on plans over $400 a year
Watch out for
Pipedrive is focused on sales, so teams that want email marketing, landing pages and service tools in the same platform need add-ons or other products.
- Starting price
- Lite at US$14 per seat/month, billed annually
- Free plan
- No
- Note
- Growth is US$39, Premium US$59 and Ultimate US$79 per seat/month, billed annually. Annual billing saves up to 42% over monthly. A 14-day free trial needs no credit card.
- Source
- Pipedrive pricing
3. Zoho CRM
Visit siteBest for Budget-conscious teams that want a free tier
Zoho CRM covers contacts, leads, deals, workflow automation and reporting, and connects to the wider Zoho suite of business apps. It has a free edition for 3 users and paid editions priced per user.
Strengths
- Free edition for up to 3 users
- Workflow automation even on Free
- Connects to other Zoho apps
Watch out for
The free edition caps custom email templates at 10, data exports at 10 and API calls at 5,000 per day, so growing teams move to a paid edition.
- Starting price
- Standard at US$14/user/month
- Free plan
- Yes
- Note
- The free edition is free forever for 3 users. Professional is US$23 and Enterprise US$40 per user/month. The page offers monthly and annual billing, but the scraped page showed the same figures for both, so the billing period behind US$14 could not be confirmed.
- Source
- Zoho CRM pricing
4. ActiveCampaign
Visit siteBest for Email marketing automation for small businesses
ActiveCampaign is an email and marketing automation platform with segmentation, automations and CRM integrations. Pricing depends on the plan and on how many contacts you store.
Strengths
- Low entry price for marketing automation
- Email and WhatsApp channels
- Published prices for each contact tier
Watch out for
The Starter plan includes 1 user and caps automations at 5 actions, so most teams need a higher tier for multi-step journeys.
- Starting price
- Starter from $15/month, billed annually, for 1,000 contacts and 1 user
- Free plan
- No
- Note
- Starter limits each automation to 5 actions. Prices rise with the contact count you choose. A 14-day free trial is available.
- Source
- ActiveCampaign pricing
5. Brevo
Visit siteBest for Email and SMS marketing priced by send volume
Brevo combines email, SMS and WhatsApp marketing, marketing automation and a sales CRM. Marketing plans are priced by monthly email volume, and the sales CRM is sold as a separate package.
Strengths
- Free plan with 300 emails per day
- Pricing based on emails sent
- Separate free sales CRM package
Watch out for
Marketing and sales features are priced as separate packages, so a team that needs both adds two subscriptions together.
- Starting price
- Starter at $8.08/month, billed yearly ($9.00 with monthly billing), for 5,000 emails/month
- Free plan
- Yes
- Note
- The Free plan allows 300 emails per day. The Sales Free package includes 1 seat at $0, and Sales Essentials is $27.92/month with 1 seat.
- Source
- Brevo pricing
6. monday CRM
Visit siteBest for Teams already working in monday.com
monday CRM manages leads, contacts and deals on customizable boards, with dashboards, mass email and AI agents on higher plans. Plans are priced per seat and sold for teams of 3 or more.
Strengths
- Flexible boards and column types
- Shares a workspace with monday.com projects
- Unlimited contacts on the top plan
Watch out for
The 3-seat minimum and the 1,000 active contacts and deals limit on Basic make the entry plan a poor fit for solo users or larger databases.
- Starting price
- Basic at $12/seat/month, billed yearly ($18/seat/month listed price)
- Free plan
- No
- Note
- Plans start from 3 users. Standard is $25 and Pro is $41 per seat/month at the listed price. A 14-day free trial is available, and nonprofits may qualify for free or discounted access.
- Source
- monday CRM pricing
7. Twenty
Visit siteBest for Open source CRM you can self-host
Twenty is an open source CRM with custom objects, fields, views and no-code workflows, available as a managed cloud or a self-hosted install. Developers can extend it with TypeScript apps, and every cloud workspace includes an MCP server.
Strengths
- AGPLv3 core you can self-host
- Custom objects and fields at no extra charge
- Low per-user cloud price
Watch out for
Files marked Enterprise sit under a commercial license, and self-hosting means you handle servers, updates and backups.
- Starting price
- Cloud Pro at $9/user/month, billed yearly
- Free plan
- Yes
- Note
- Self-hosting the open source code is free. The cloud offers a 30-day trial. Organization is $19/user/month and Enterprise starts from $50k/year.
- Source
- Twenty pricing
How this page is built
Every price on this page comes from the vendor's own pricing page, read with Firecrawl and checked on October 12, 2026. Each figure links to the page it came from.
To run the same research yourself, connect Firecrawl to ChatGPT and ask it to compare any tool's alternatives. It reads live pricing pages and pulls data from Firecrawl Alexandria providers such as AlternativeTo. Developers can make the same calls through the API.
Try these prompts in ChatGPT
“Compare the current starting prices of HubSpot, Salesforce and Pipedrive from their official pricing pages.”
“Which HubSpot alternatives have a free plan, and what are the limits?”
“Find open source or self-hosted alternatives to HubSpot and list their licenses.”
“Read HubSpot's pricing page and explain what each plan includes.”
HubSpot alternatives FAQ
- What is a cheaper alternative to HubSpot?
- Zoho CRM, Pipedrive and Twenty all list lower per-user prices than HubSpot's paid tiers. Zoho CRM Standard is US$14 per user per month, Pipedrive Lite is US$14 per seat per month billed annually, and Twenty Cloud Pro is $9 per user per month billed yearly. For email marketing, Brevo Starter is $8.08 per month billed yearly and ActiveCampaign Starter is $15 per month billed annually for 1,000 contacts.
- Is there a free CRM alternative to HubSpot?
- Yes. Zoho CRM has a free edition for 3 users, Salesforce Free Suite includes 2 user licenses, and Brevo offers a free sales CRM package with 1 seat. Twenty is free to self-host. HubSpot's own free tools cover up to 2 users.
- Is there an open source alternative to HubSpot CRM?
- Twenty is an open source CRM whose code is mostly licensed under AGPLv3, with some files under a commercial Enterprise license. You can self-host it for free or pay for its managed cloud.
- Is Salesforce better than HubSpot?
- It depends on the team. Salesforce offers deeper customization and editions sized for large sales organizations, with a Starter Suite at $25 per user per month. HubSpot bundles marketing, sales and service tools on one CRM, and its Professional tiers carry required onboarding fees.
- How does HubSpot charge for marketing contacts?
- Marketing Hub plans include a tier of marketing contacts, such as 1,000 on Starter and 2,000 on Professional. Going over the tier by one contact moves the account to the next tier until renewal. Contacts set as non-marketing do not count toward the tier.