# Improved Logo Extraction for Branding Format v2

- Published: February 6, 2026

![Branding Format v2](/images/branding-format-v2-cover-image-adjusted.webp)

We significantly improved logo extraction accuracy for Branding Format v2, our endpoint for extracting brand identities from websites.

### Highlights

* **Significantly improved logo detection**: Logo extraction is now far more reliable, with fewer false positives and better handling of edge cases like logos embedded in background images.
* **Works with modern site builders**: Branding Format now properly detects logos built with Wix, Framer, and other drag-and-drop platforms that generate complex or non-semantic HTML.
* **Built for AI agents and developers**: Branding Format goes beyond logos - capturing colors, typography, spacing, and UI components in a structured format to power AI agents and apps.

Read the full blog [here](https://firecrawl.dev/blog/branding-format-v2).

_Canonical HTML: https://www.firecrawl.dev/changelog/branding-format-v2_

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### On This Topic
- [Changelog index](/changelog.md)
- [Newer entry: Introducing Browser Sandbox](/changelog/browser.md)
- [Older entry: v2.8.0 is live](/changelog/v28.md)